The concept of digital marketing focuses on using digital channels, which enhances brand value. However, the concept of digital marketing is relatively new. Particularly with the rise of internet services and usage over the years. Because of this, digital marketing has become a popular marketing promotion tactic. In addition, digital marketing has similarities to the concepts of the age-old traditional marketing strategies. In this digital age, customers mostly search for products and services with the help of internet searches. Hence digital marketing serves as an important tool that helps complete the needs of different customers.

Usual Issues that a digital marketer finds solutions for

In their daily affairs, digital marketing professional resolves numerous issues. Firstly, every organisation establishes itself after thoroughly analysing the target customer base. Proper digital marketing strategies can reach a target audience. Meanwhile, the organisation also needs to understand the cultural differences of various communities. Also, along with different communities, one needs to understand their preferences and upcoming trends. With the help of search engine optimisation techniques, one can employ different promotion techniques, which can be in the user’s direct view. Furthermore, as a digital marketing professional, you can enhance the popularity of a product organically or inorganically. Likewise, with the help of digital marketing tools, one can also use social media and influencers to ensure the brand value of a product.

Introduction to business models

The business model is the overall outline of the organisation about how it promotes different products and services. Subsequently, a proper business model ensures the proper growth of the organisation. With the help of an organisation’s business model, the customer understands the product or service that a company intends to sell. Moreover, with the help of a proper business model, you as a business owner can resolve many common problems. On the contrary, the business model needs to be company-centric also. A good business model will ensure the organisation enjoys good profit and overall capital growth.

As there are different companies that sell different products and services, hence there are different business models for every company. The management teams are responsible for devising a proper business model in accordance with the marketing conditions. Firstly understanding the type of product is important. Moreover, the marketing strategy would elucidate the benefits of their product and services.

Different types of business models

Different organisations have implemented different business models.

Subscription Model:

As a business owner, you can apply this business model in online and traditional stores. According to this business model, regular customers can use the subscription option. With the help of subscription membership, the customer is provided with exclusive offers which ensure customer retention. Customers pay a specific amount as a part of their subscription membership. Online streaming websites are one of the most popular examples of the subscription model.

 Bundling Model: 

This model focuses on selling different types of products together in the form of bundles. With the help of this model, the organisation would ensure a higher volume of sales.

Freemium Model:

This model is popular in selling different types of computer software. According to this model, the user is provided to use a specific software package for a specific period, after which the user needs to pay to continue the product. This model is packaged as a try-and-buy type of package. Satisfied customers generally tend to buy the services of products of a freemium model.

Product to Service Model:

A customer is provided with the results of the service instead of the product itself in this type of business model. This model allows the customer to enjoy the services instead of buying the product itself to get the services.

Renting Model:

With this model, one can lease a product to use for a certain period. For instance, hotels and rental services are some of the most popular business models.

Franchise Model:

When an organization has a powerful brand value, it can lease its franchise-based proprietary products to other players in the market and can enjoy royalty fees.

Important terms related to digital marketing

To understand the concepts related to digital marketing, one needs to have complete knowledge of the following topics:

Search Engine Optimisation:

Search engine optimisation ensures different types of digital marketing processes that ensure optimum visibility of the target company name and its products in popular search engines. An organisation that has proper search engine optimisation techniques enhances the number of potential users. Search engine optimisation focuses on organic growth. To summarise, proper digital marketing techniques must be implied to ensure proper search engine optimisation.

Content Marketing:

The content of any marketing strategy serves as the backbone of the brand value of any organization. Accurate and relevant content ensures the proper organic reach of the company.

Social Media Marketing: This strategy is widely used by organizations. Companies realize the potential power of social media, and hence digital marketing teams focus on ensuring the proper social media-based reach of different organizations.

Pay Per Click Strategy:

This is one of the most popular strategies. Advertisers can place their ads on certain websites for a certain fee. To illustrate, it is similar to the advertisement prevalent in traditional forms of marketing such as newspapers and magazines.

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