At a glance, it might seem like TikTok is just another platform with lip sync videos and stay-at-mom making videos, listen to us the scope of TikTok for business is insane. Demand Sage has revealed TikTok has over 1.5 billion monthly active users in the third quarter of 2022.
As a result, brands have started to embed TikTok videos on their websites. TikTok is a platform to be seen and businesses are leveraging these advantages insanely. The new year is almost here and as a business owner, you must be looking for ways to drive sales for your business using TikTok. If you are one of them, you have come to the right place. This blog discusses four amazing tactics that you can use to drive traffic to your business using TikTok. So without beating about the bush, let’s dive right into it.
4 Fabulous Ways To Drive Sales From TikTok in 2023
As a brand, it is not easy making strategies for each platform. It can make you feel overwhelmed and worked up, especially when you are new to the platform. And hence we have made things easier for you. Read the given below tactics to know more about them.
1. Add A Link In Bio On TikTok
The link in the bio of your TikTok profile is one of the few and best places where you can turn actionable. But here’s the catch. Only a few accounts on TikTok can avail of this feature, so if you are one of those business owners who have its access, don’t miss the chance. And if you are not, then you are leaving thousands of dollars on the table.
But before you put a link in the bio, you should tackle the ‘why’ behind your goal. Your social media account is a great way to reach out to your target customers and turn the visitors into paying customers. However, if you do not create an easy pathway for your target customers, there are zero chances of converting them.
The possibilities with Link In Bio are not limited to redirecting your customers to the product page. Using this feature you can increase the traffic of your blogs, invite them to the landing page of offers and discounts, and ask them to join the mailing list.
2. Look At The Competitors
When you are analyzing your competitor, you are analyzing your business in a parallel universe. Is your business nemesis already on TikTok? Have you peeped into their profile and content? We know it is intimidating to see your competitors getting the job done right. But wouldn’t it help if you take inspiration from them and create TikTok trends in your own way?
You can look at your competitors and how they prefer to interact with their potential and existing customers. To dig deeper, look into the comments section of their TikTok videos. This will also help you to gain insight into whether their followers are liking their content or not. This analysis will help you mirror the content with your customers’ wants and needs.
You can also use the SWOT analysis to know the areas of your business that are performing well. You can also redefine your goals and objectives.
3. Embed TikTok Videos On the Website
If you are on TikTok you must have seen a pattern, that the TikTok users also like to share their videos on other platforms as well. This helps them to reach out to a newer set of audience and increase brand awareness in an engaging manner. Similarly, you can also showcase your TikTok videos on the website.
When you embed TikTok videos on the website, it helps you cross-promote your videos. You can use any social media aggregator tool to embed TikTok videos on websites. As a matter of fact, these tools have an easy and straightforward embedding process. And they also give you the power of customization. You can change the themes and layouts of the TikTok widget. A well-customized TikTok widget accompanied by engaging content will increase the dwell time of your website. And more importantly, it will educate your visitors about your brand.
4. Partner With Content Creators And Influencers
What is the best way to catch your target audience? The shortest possible answer is; to try influencer marketing. Imagine your favourite influencer talking about a product, would you give a chance to that product?
Of course, you would.
The psychology of influencer marketing is that influencers are relatable. And hence people love to follow them. For example, a stay-at-home mom who makes cooking-related videos is more relatable than Gordon Ramsay. And therefore have a greater impact on the customers. A well-recognized face can bring more than engagement for your brand. Moreover, creating content as a brand owner can be time-consuming, so you can collaborate with an influencer or content creator to do it for you.
In A Nutshell
We are living in a world where TikTok is an inevitable part of any digital marketing campaign. And with the growing popularity of short videos, we can say that they can be a game changer for your business. In fact, we also recommend you try influencer marketing and opt to embed TikTok videos on the website.
So what’s stopping you now?
Go ahead, use the above-mentioned tactics for TikTok for your business and shoot your shot!