B2B lead generation: 15 strategies to produce more leads

b2b lead generation

B2B lead generation is one of the companies’ most critical marketing strategies to generate leads. This lead generation strategy aims to harness a specific target audience’s interest, need or desire and convert these leads into profitable customers.

A successful B2B lead generation strategy is complex because it involves several factors and unique B2B lead generation tactics. The customer acquisition cost will also increase without a sound B2B lead generation system.

The volume of sales and profits generated by leads is less with the right B2B lead generation strategy. Feel accessible if you discover that you are lacking in this area. This blog will share some of the most effective methods for generating B2B leads, so you acquire more leads without spending too much money on marketing. 

15 Easy strategies to generate B2B leads

1. Content Marketing:

It might seem weird at first, but content marketing can be an excellent B2B lead generation strategy because Around 70% of users on the internet learn via content before purchasing a product versus traditional advertisements. Your company can easily communicate and build brand loyalty with potential customers by creating valuable content for your audience.

You may improve your website’s search engine optimization (SEO) by creating high-quality content. For more new customers to find your website through search engines, SEO aims to boost page views in an untargeted manner. In addition, high-quality descriptions can be displayed on SERPs, which might bring more visitors to your website.

2. Utilize A/B testing:

A/B testing is one of the best high-converting marketing strategies that let you generate B2B leads. Through the A/B testing, you can determine which option generates more leads or sales. By indicating two different items or sections to the user, it allows you to compare and analyze both possibilities.

The initial option is A, while B describes the new variation of A. These two options will be shown randomly to users to avoid any bias toward either option. The benefit of utilizing this strategy is that it will help your company attract more visitors while reducing bounce rates on your website too.

3. Personalized Email Campaign:

Email marketing is considered one of the best B2B lead generation strategies because it will allow your company to communicate with your target audience. A personalized email campaign will enhance your potential customers’ brand name recognition and loyalty.

Regularly sending promotional emails to qualified leads will boost their interest and improve the likelihood of purchasing in the future. You may use campaigns that are tailored to their needs, such as “Special holiday sales or offers,” “Refurbished product discount,” “Automatic renewal” campaigns, or even “Flash Sale” campaigns. Email must be sent to each user via an automated email tool such as MailChimp.

4. PPC – Pay-Per-Click:

PPC means Pay-Per-Click, and it is one of the best B2B lead generation strategies because it lets you manage your budget wisely. It allows you to target specific keywords, geography, and online sellers interested in your goods or services.

To capture leads via PPC, you need to set up a virtual advertising campaign by setting a specific budget. When the target audience clicks on those ads, they will immediately be directed to your website. It allows you to improve your brand’s online presence and sales and generate new customers.

5. Earn your buyers’ trust with social proof:

Social proof is one of the most critical B2B lead generation strategies for your company to gain net leads. It is a great way to make your brand or products influential and trustworthy because new customers will likely trust that they are buying from a trusted source.

You can use this strategy by giving discounts with free shipping as a freebie, offering free trials, or even giving promotions. By allowing users to benefit from these offers, you will attract more potential buyers to your website and increase their trust in your product or services.

6. Referral marketing:

Gaining new business opportunities that are high-quality and likely to sell is a challenging feat. When 9 out of 10 purchasing decisions are based on peer recommendations, referrals are among the finest ways to generate B2B leads and find new clients.

It is simple to acquire leads through referrals as well. You may develop a referral program that will allow your clients to reward their customer referrals with discounts, deals, or services. By giving bonuses to the customers that refer their friends and relatives, the campaign will help you increase your brand name recognition and customer loyalty.

7. Make the most of online communities:

Identify online communities related to your industry and leverage the power of these communities by letting users know about your product or services. It can be done in two ways, by creating a forum on websites like Facebook or Google+ or by participating in the discussion forum of other people.

It is critical to maintaining positive relationships with your customers because customer loyalty programs are usually associated with current customers and are more effective than new marketing strategies. So that they will be willing to share information about your brand, you can generate leads by leveraging their interest in your company and sharing valuable content with them regularly.  

8. Turning “Out of Stock” Into an Opportunity:

Offering a limited number of products is one of the top B2B lead generation tactics since it attracts and appeals to potential consumers. It shows that your brand or product is famous and has attracted many people. Moreover, it allows you to create scarcity to display the value of your product or services.

You may highlight that this deal has limited items or a short availability period, which will bring more customers to purchase from you. Another way is by adding an “Out of Stock” button on your website, allowing you to offer discounts and generate more leads for your company’s sales team.

9. Offer irresistible lead magnets:

The term “lead magnet” refers to a piece of content or an offer that may be used to draw leads to your business. It can be in eBooks, video tutorials, and even downloadable guides. It should contain valuable information your target audience will be interested in learning about. 

Offering it for free will capture their interest and increase the likelihood of generating new leads. As a bonus, it also improves your brand name recognition because people like to share new things on social media platforms like Facebook or Twitter.

10. Respond to RFQs:

A document that requests a price or quote from suppliers or companies is known as an RFQ. This is one of the most excellent B2B lead creation techniques to discover new local clients. When you respond to an RFQ, you increase the chances of developing relationships with new clients by contacting them directly.

It can be in the form of an inquiry, evaluation, or even a request for proposals. It allows you to build your brand name recognition and generates leads for your business. You must make sure to respond to these requests as soon as possible so that it will allow you to gain more time and connect with new clients too.

11. Optimize your landing pages to match search intent:

To generate more leads through search engine optimization, you need to optimize your website landing pages to match the correct search queries. It is essential so that it will bring more traffic to your website, which increases the chances of generating leads for your business.

Your landing page should have relevant and valuable content for your target audience and keywords that visitors on Google will likely search for. This is one of the best B2B lead generation strategies because it provides a higher level of engagement with potential customers and allows you to build a relationship with them.

12. Add dynamic CTAs to your blog posts:

Call to Action or CTA buttons encourages users to take Action. You may use CTAs to generate leads by including them on your blog posts or website. It allows you to provide a better experience for your users by letting them know what you want them to do on your site, which in turn helps you generate more leads for your business.

The best part about using CTAs on your blog posts is that it gives the reader a chance to read more of your content, which helps you build a relationship with them. Moreover, it can be used as an effective lead-generation tool and increases your website’s overall traffic.

13. Host Webinars:

Hosting webinars is a lead-generation tactic that may help your organization generate more leads. It can be done by hosting webinars on your website, forums, or social media pages. Webinars only work when they contain valuable information that can be understood by the target audience and are well-produced so that they are engaging and interesting.

You must use your guests’ knowledge by asking them questions about the product or service and inviting others in the same industry to share their experiences with others. As a result, more people will see and use your business and be aware of your brand.

14. Using FOMO to Increase Your Conversion Rate:

“FOMO” stands for “Fear of Missing Out.” It is a powerful online lead-generation tactic that you can use to increase your website’s conversion rate. One of the most excellent B2B lead creation techniques because it plays on what people fear and creates an urgency for them to purchase from you before it runs out of stock.

Therefore, using FOMO increases the chances of making quick sales and gaining more leads from your target audience. This works wonderfully with social media platforms since most businesses create FOMO by sharing limited-time offers with their followers on these sites.

15. Focus on value, not features:

You must focus on your product or services instead of highlighting how cool or fun it is. This adds value to your business and increases the likelihood of maintaining a regular and consistent flow of leads. For example, one of the best B2B lead generation strategies is offering a free trial period so new clients can test your product or service and express their experience.

You can use this as an effective lead generation strategy by offering a free consultation so that the target audience will have their questions answered by someone who knows what you are selling. Once they have done this, they will be more likely to purchase from you because they will feel that you have already been vetted and are worthy enough for their business.


As you can see, there are many effective lead-generation strategies today. While these may not be the only ones available, they are among the best B2B lead generation strategies you can use to generate leads for your business. By taking advantage of White Label NFT Marketing Company’s extensive experience in the sector, you can be sure to build your local business and reach new clients effortlessly. These strategies have been proven over time as they have helped other businesses develop a consistent flow of leads for their companies.

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